The other day I got a great inquiry from one of my internet network marketing friends. They wrote:
“I’m relatively new to internet network marketing, less than two months… How do I provide value when I don’t have a MLM downline yet. I definitely don’t want to go after my friends and family.”
His question truly hit home with me. You see when I first got going in my network marketing company I wanted to work entirely in the “cold market” and not pester my friends and family.
So I began buying leads and calling them. I spent bundle, and hours of time. What did I have to show for it 4 months later?
One new downline member, and a bank account several hundred dollars lighter.
My upline continued saying to me, come on the training calls, adjust your posture, etc. etc.
I continued returning to the same question. How do I show value without a MLM downline? And moreover, how will this ever be duplicatible.
If I ever signed somebody up, they’d have to have a large bank account and a VERY solid self-will to do what I was doing. And let’s face it, some people are effective at talking to other people and some struggle. Certainly everybody can learn, but will they learn quick enough to remain with the business?
One day I awakened and figured something out. It hit me like a ton of bricks. I mean what I discovered has completely revolutionized my network marketing business.
When I eventually hit rock bottom, completely burned-out out by spending heaps of hard cash on useless leads, I stopped working on my business. I spent the following several months educating myself, studying what I was required to learn, to really make this business work.
The spark came once I chose to switch the manner in which viewed my network marketing business. You see I had never viewed it as “MY BUSINESS”. I finally stood up and began behaving like a leader. I created web sites and autoresponder e-mail series. I acted like a leader, and you know what, prospects began calling me. These were not MLM leads that I had bought, I had generated them myself.
When I had them in my system, I simply presented them what it is that I do. They saw value in my system and could image themselves plugging into it. Just because you don’t have a MLM downline, does not mean that you don’t have value. By the way you behave or speak with prospects can demonstrate to them the value you bring. People desire to follow a leader.
So what if you don’t know a great deal about internet network marketing? If you know anything, even the least bit, you probably know more than that 90% of the industry. This is value. This is value you will be able to convey to your prospects that are seeking a change.
The bottom line is that you don’t have to have a MLM downline to provide value. Acquire the skills that are necessary to succeed, and that becomes your value. Start out small, take baby steps, start behaving like a leader today.
If all you do is tell yourself that you are a leader, and you have unique skills to offer, people will start being attracted to you and look for you to lead them. Switch your mind-set, and good things will come about in your MLM business.
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There is obviously a lot to know about this. I think you made some good points in Features also.
Generally I do not post on blogs, but I would like to say that this post really forced me to do so! really nice post.
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I’m fascinated by the diverse range of views and opinions. Who’s your “go to” guy?
My “go to guy” is Mike Dillard! Nothing worked till I focused on learning what he taught and applied it… I have links to lots of free info from him and others with a similar message in my blogroll…